Stranger Things is good TV. It’s that simple. It’s fun, it’s frightening, it’s got Winona Ryder in it. Plus there’s the fashion…or, one sweater in particular.
A bunch of raving Stranger Things fans crashed the website for the Science Museum of Minnesota when it announced it was selling the purple brontosaurus hoodie worn by one of the characters, Dustin Henderson, in season one. According to reports, over 80,000 people headed over to the website following the announcement, overloading the servers and causing the site to crash.
The sweater in demand is a purple hoodie featuring a skeleton of a brontosaurus, which was originally released in 1986, during the museum’s popular “Dinosaurs!” exhibit that drew nearly twice the average number of visitors. It’s classically vintage in an eighties way that obviously resonates with the show’s largely millennial audience.
Following season one, in which Dustin is pictured wearing the vintage sweater, the museum decided to capitalize on the free press and manufacture a reproduction, which they’re selling for $37 USD.
— Science Museum of MN (@sciencemuseummn) November 6, 2017
Then this happened:
Orders are thundering in for Brontosaurus apparel. Due to demand, our website is slow. We have an unlimited supply online – be patient!
— Science Museum of MN (@sciencemuseummn) November 7, 2017
Which led to this:
Wow. We’ve sold 18,000+ items online since our Brontosaurus apparel launched Tuesday. This has grossed approximately $600,000 in proceeds to support our educational outreach programs. Thanks! https://t.co/PQUBzfTW6G pic.twitter.com/HSG3nobjeR
— Science Museum of MN (@sciencemuseummn) November 9, 2017
Which we can only imagine makes the museum feel like this:
“For us, we’re just relishing this opportunity to be connected to the popular show, especially one that has characters that are interested in science,” said the museum’s PR director, Kim Ramsden. “As a nonprofit, all of the proceeds will go back to our mission of science and education and inspiring other young kids like Dustin on the show and his friends to have an interest in science.”
According to the museum website, additional stock is arriving this morning, so if you need to express your Stranger Things fandom in a sartorial manner (or you just really love the brontosaurus) you’d better get online and in line.