Need a nude bra to wear with that white button-down of yours? For women with fair skin, that nude undergarment is relatively easy to find. Just walk into any lingerie department or bra boutique and pick up the only nude option.
But for women with any skin tone other than white, the traditional hue considered “nude” doesn’t really make much sense.
Finally, however, big brands are getting the message that offering just one hue of nude (often a cappuccino-ish colour) is alienating a huge part of the population. We all deserve the ability to discreetly wear nude undergarments beneath our white or light tops and bottoms!
Aerie, American Eagle’s lingerie arm, has announced five new nudes — Honesty, Inspiration, Strength, Confidence, Energy — in its Real Me line, the colours ranging from light to deep shades of brown. Both bras and panties in soft, breathable fabrics are available in this new release. Um, yes, Aerie! It’s about time!
“We are so excited about the Real Me Collection because it goes beyond color — not only are we offering a beautiful palette that includes a wide range of nudes, but the amazing second-skin soft fabric of these bras lets you feel like your REAL self,” Jennifer Foyle, global brand president at Aerie, told Glamour magazine. “These bras have ultimate comfort and are super lightweight, all while providing amazing support with the right amount of coverage. This is a collection truly designed to move with you, shape to you, and feel like you.”
The launch shouldn’t come as a surprise. Aerie is known for taking a stand when it comes to body positivity and diversity. The brand openly opts to feature women of all races, shapes and size, like plus-sized model Iskra Lawrence, and Muslim model Halima Aden, in its campaigns, and has a policy against using Photoshop to manipulate its campaign models into something unrealistic and unattainable. Even in this latest campaign, models show off cellulite that wasn’t smoothed away by a computer.
While Aerie isn’t the first brand to offer nude lingerie (Naja, a startup out of the US, has been playing this game for a few years now), it is one of the first major companies with influence and reach to do so. The line is a step in the right direction and one that’s certainly got our attention.