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New research suggests that regularly shining bright light on men can improve their sex lives. A study out of the University of Siena, Italy (those Italians, ever the romantics) suggests that exposing men to bright light increases testosterone levels, thereby giving the sex drive a natural, hormonal kick in the proverbial pants.

It’s called a light box, and yeah, it’s a lot like the light you bought to combat Seasonal Affective Disorder (SAD) a year or two to ago, and have only sort of been using. Well, it might be time to turn it back on.

According to the study, which was built off of previous research that suggests sexual interest changes by season and looked at 38 men with a reported lack of interest in sex, those who were regularly treated to 30 minutes of light treatment each morning, experienced an almost threefold increase in sexual satisfaction.

Um, yes please?

Similar to how your SAD-fighting bedside light helps you stay upbeat during the winter months, these light boxes may boost men’s libidos. Frankly, this is/could be MASSIVE news for the quarter of guys 40 or older purportedly fighting the good fight against low sexual motivation. We say “is/could be” because these are early days for this science, and the results are largely (if not completely) untested.

As for the science behind the discovery, researchers posit that the light treatment works by inhibiting the pineal gland, and thereby allowing for the increased production of testosterone.

“The increased levels of testosterone explain the greater reported sexual satisfaction,” says head researcher Professor Andrea Fagiolini. “In the Northern hemisphere, the body’s testosterone production naturally declines from November through April, and then rises steadily through the spring and summer with a peak in October. You see the effect of this in reproductive rates, with the month of June showing the highest rate of conception. The use of the light box really mimics what nature does.”

So, this winter, when it’s dark and cold outside, get cozy with your partner inside…and maybe leave the light on.

WATCH: While on the topic of sex, here are a few tricks to help you have better orgasms…


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