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And you thought Shazam was handy — there’s a new app that’s about to do wonders for your wardrobe. ScreenShop launched worldwide yesterday, and it’s set to revolutionize the way you search, desire, and shop for clothes. Simply take a snap of a look, whether it be a screenshot or a real-life pic, and ScreenShop will serve up matching or similar items for you to shop, in a range of prices as well as sizes.

Screenshop
ScreenShop

And the Twitterverse is already going gaga at the possibilities, with many tweeting out their experiences using the app so far:

The app springs from the imagination of co-founder and co-creator Molly Hurwitz, who says, “I am all too familiar with the constant frustration of seeing styles flood my social media feed and never being able to find similar products that fit my lifestyle…. ScreenShop is our way of helping consumers actualize the fashion inspiration on their social media feeds, providing them with an easy way to immediately shop the styles they see and love.” Along with Hurwtiz, it was co-founded by Meir Hurwitz, Ari Bregin, and Mark Fishman, and leading technologist Jonathan Caras, who helped develop the patent-pending technology that actually converts photo to product.

Not to mention one of the app’s key advisors, social media queen herself, Kim Kardashian West. Having helped in the app’s earliest development stages, West tweeted out videos of how to use it as well as retweeting reactions of many a satisfied fan, and shared, “It’s not a secret that I love social media and the notion of being able to shop from my feed is something I could only dream about… I’ve been working with the ScreenShop team to help define the concept and shape the user experience for over a year now. I am truly excited to bring it to market.”

So if you see us sneaking and taking photos of stylishly dressed people in the street — you’ll know why.

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