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Here’s a question for you: What do lesbians have to do with global oil markets?

Nothing, you say? Well, according to a recent Facebook post in the Canada Oil Sands Community, you’re wrong. That’s because, recently, a pro-oil sands advocate posted an ad that says lesbians are “hot” and questions why Canada imports some of its oil from countries that “don’t think lesbians are hot,” such as Saudi Arabia.

Confused? We are too. Go ahead and have a look for yourself:

Facebook/Canadian Oilsands Community

To be clear, this ad was not created by any company affiliated with the oil sands. According to the CBC, it was created by oil sands advocate Robbie Picard, who seems to believe this is somehow associated with “equality”.

Excuse us while our brains explode.

It wasn’t long before the ad drew the ire of the internet.

“That poster was disgusting, fetishizing queer women and reducing the existence of lesbians to something for men’s pleasure – for something for men to find “hot.” queen (sic) relationships between women may be beautiful but they don’t exist for men,” one commenter wrote.

“Fetishization of queer women is degrading and disgusting,” another blasted.

The ad has since been removed from the Facebook page and replaced with an apology.

“I apologize for the poster I posted,it was not my intent of demeaning women or any people of any sexual orientation,” Picard wrote. “It’s (sic) was rather to highlight injustice done by other countries we are purchasing our oil from. I certainly don’t want to divide our community I believe in equality and human rights.”

Apparently that wasn’t good enough though. Because, as with all things on social media, even the apology was met with backlash.

“I did not see anything wrong with the picture. I am a woman. I thought the poster was awesome,” one commenter wrote.

“You gave in so easily? How could you let these PC fascists win? Did you notice that your page has TRIPLED in “likes” since this morning? Many, many people supported what you did,” another said.

Honestly, we’re still just trying to make sense of what the original ad was trying to say.

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