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Finding a great new piece of clothing for your wardrobe can be a daunting task. From financial concerns to physical concerns, dropping your hard earned cash on new clothes can either be a joyful experience or one met with trepidation. Thankfully, a clothing line in the US is taking some of the stress out of splurging.

Universal Standard started with designers Polina Veksler and Alexandra Waldman who were tired of constantly comprising style because of size. They decided to launch their own online clothing retailer and sell classic items ranging in sizes 10 -28, helping women who were unable to find anything stylish and fashion forward in their size.

Now Universal Standard, who have one showroom in New York City that’s available for personal appointments with their stylists, are making shopping even easier for their customers.

With body size fluctuations a reality for many shoppers, Universal Standard is now letting customers exchange their products for new items in a different size if the item no longer fits. Calling it their ‘Universal Fit Liberty’ or UFL program, Universal Standard are tagging some of their items with the new label that allows customers up to one year to replace their item should they need to. Lose weight or gain weight, the UFL program will keep customers looking stylish without having to say goodbye to the gorgeous maxi dress that no longer flatters your body.

The new UFL program includes any products in the line’s Core Collection that Universal Standard regularly stocks, which includes dresses, skirts, pullovers, tees and jeans priced between $60 – $130 USD.

A statement on the brand’s website says “We believe your clothes should always fit, feel, and look good. And, women deserve to live their lives without feeling bullied by their size. With UFL, our goal is to lead with big, bold innovations based on insight and a deep understanding of our customers’ needs. As a brand, we intend to create real, lasting, and much-needed change in the fashion industry.”

Items returned to Universal Standard will be laundered and donated to charities that support women in need. Hopefully Universal Standard’s new initiative will inspire other clothing retailers to follow suit.

It’s the king of T-shirts… Meet TEE REX. ⚡️ #new #youcanthrowoutyourothertshirtsnow 🙃

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