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There are a lot of apps out there that do a variety of things. And yes, many of them are useless or can be considered a time suck. However it’s rare that we come across an app that’s just plain old offensive. FaceApp’s latest foray into filters certainly falls into that category though, after the company decided it would be a good idea to allow users to transform selfies into a variety of ethnicities.

Think blackface and you’ve pretty much got it. That’s the level of offensiveness we’re talking about here.

Okay, so FaceApp didn’t have malicious intent when it released the feature, which was “designed to be equal in all aspects,” according to chief executive Yaroslav Goncharov. In fact, they even made sure that the four races represented in the feature — Indian, Black, Asian and Caucasian — had the same user-friendly button. And that the option of which one to use would shuffle around each time the feature was selected.

What the company didn’t think about was how offensive this would be to many, many people. But by 5 p.m. when FaceApp yanked the filters all together following negative backlash on social media you can bet it did.

We mean… how did they really not think this one through?

We suppose the silver lining is that the company pulled the filters, but really, why were they created in the first place? We’d love to be inside that person’s mind. If they’re still with the company, that is.

In the meantime, we’ll stick to adding wrinkles and goofy dog tongues to our selfies, please and thank you.

 

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