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A long time ago, in a galaxy far, far away, existed a world without Instagram. But now, it’s an all-consuming tool that many people depend on for photos and videos and stories and, occasionally, important messages. And then there’s this: Boys With Bread.

Yep, you read that right.

If you’re wondering what the catch is, well, there isn’t one. It’s literally an Instagram account dedicated to men posing with bread. No, really, it’s just about dapper dudes with dough.

It began as a joke because, obviously. “The idea came to me, it made me laugh to myself, and I ran with it,” Melanie Albert, who runs the Instagram account, told Metro U.K. “It’s taken a bit of a life of its own since then, I’ve realized there’s actually a big baking community on Instagram, so it’s been fun meeting people and seeing other people get a kick out of it.”

It’s irresistible food porn in the most mouthwatering way possible — especially to anyone who’s cut out carbs. So you better be prepared to get back on the bread train soon or, at the very least, drool at these baked goods, because you’ll be more than happy to break bread with these guys:

“Just lookin’ for Mr. Rye,” reads the description on the Boys With Bread Instagram page. “We like big buns and we cannot lie.”

The account’s already earned 825 followers, which is quite a bit considering it only launched a month ago. And judging by how creative and hilarious the account is, its popularity will likely continue to rise.

But first, is there room for two?

A post shared by Boys With Bread (@boyswithbread) on

Way to sell it, boys.

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