No offense, but you’re delusional, and your delusions are costing you money. In fact, there are multiple industries that actually desire to prey on your fears, fantasies, or insecurities. LearnVest recently published a list of seven such industries. And while I hate to admit it, I’ve totally fallen into the trap. You might not think you’re delusional (like me), but you probably are (like me). Here are some of the industries I’ve let play on my emotions and anxieties.
The first industry preying on your insecurities isn’t surprising – it’s fitness clubs. I’ve fallen victim to fitness delusions many times – most often around New Year’s when I make a half-hearted attempt at a resolution. I can’t even recall the number of times I have purchased a gym pass and then stopped going. Even people who like the gym have fallen victim to overpriced fitness clubs, extra services, or plans that lock you in for what seems like forever.
Along with fitness come healthy eating and diet foods. This is the second industry of interest, and it’s another that I know very well. Vitamin and supplement sales are another booming business, raking in $28 billion a year. And despite it being established that dieting correlates with future weight gain, many Canadians opt to purchase diet foods over their regular counterparts. Vitamin-infused water, juice cleanses, overpriced exercise classes – these are all taking advantage of our insecurities.
Apparel is another of these industries and, while I love clothes, I do understand the rationale. The article says that we buy for the life that we want, not the life we have. Maybe that’s why I have 30 ties that I never wear.
Cleaning products are another unnecessary place that we spend money. I have a cupboard full of cleaning products that I rarely use – one for every surface and every fixture in every room. But it’s not actually good to routinely use disinfectants and harsh chemicals all over the place. Plus, I’m a 28-year-old dude with two jobs and full-time graduate studies. I don’t clean very often, but I buy these products because I’ve convinced myself I need them and that I will use them frequently. Delusional, again.
Baby products, pet products, and electronic rebates are the other three industries on the list. None of these are areas where I’ve purchased goods, either because of delusion or not. But four out of seven industries have me hooked by my delusions, and I’m not liking that. How delusional are you?