Staying in Singapore is about to get a lot more fashionable, with news that Karl Lagerfeld, the creative director of Chanel, is set to collaborate with Sofitel on the brand’s newest designer hotel.
Called Sofitel So, the French luxury hotel group’s newest concept collection, aims to capture “art de vivre,” by partnering with icons from the art and fashion world. The third in this unique collection – previous collaborations have included elements by Kenzo Takada at Sofitel So Mauritius and Christian Lacroix in Bangkok – Sofitel So Singapore is set inside a 1920s neo-classical structure that was a telecommunications and postal building until the ‘90s. Lagerfeld will be working on the hotel’s emblem as well as a variety of features and display items aimed at evoking Singapore past, present and future.
While this is the first travel-related endeavour for the undoubtedly well-travelled designer, Vogue once called him the master of reinvention – and his CV includes costume designer, art photographer, shoes, glassware and even a diet book. We assume even the bathrobes at the new hotel, due to open mid-2013, will be sublimely stylishly.
Photo credit: Sofitel So Bangkok, courtesy Sofitel