Nobody likes missing out on the action at a movie or the big game when nature calls. Still, it’s a call that needs to be answered. Thanks to the inventive folks at Captive Media your next trip to the bathroom might at least be a little more enjoyable — as strange as that might sound.
They’re the company responsible for the interactive display technology you see above. And don’t go thinking those are mere LCD billboards mounted on the wall. Oh no. These are high-tech interactive displays outfitted with a Kinect-like sensor array.
The sensor doesn’t face forward to track your body’s movements, however. It’s staring down into the “red zone.” Yes, Captive Media’s system takes the concept of “streaming” video games in a whole new direction. The games start when you start and movement and selection is controlled by where you aim. When you’re all done, your final score is displayed — as is your position on the leaderboard if you’ve done fairly well.
No modifications to the plumbing are required. Interested venue managers can simply install the displays above existing urinals, assuming there’s a clear line of sight.
When not in use, the displays are configured to run video advertisements. When a user approaches, they flip into gaming mode. Captive Media offers several different titles for play, ranging from downhill skiing to trivia and opinion polls. There’s even a colouring book game that’s perfect for younger visitors. Almost makes you wish Captive offered a home version to help keep your kids on target at home, doesn’t it?
These systems have proven to be a big hit in England, and they’re starting to trickle down to North America now, too. The Lehigh Valley Iron Pigs — the Philadelphia Phillies’ triple-A affiliate — have recently installed them in their facilities.
Major League Baseball teams have a history of testing new ideas in minor league parks first. If Captive Media’s bathroom console makes a splash in Lehigh, it’s a safe bet that you’ll start to see them in big league stadiums, too.
Who knows? Next summer when you’re watching the Jays defend their 2013 World Series championship you just might find yourself steering a snowmobile around a crowd of wandering penguins while you go.