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Handling criticism: The top 5 lessons from Amy’s Baking Company

When the going gets crazy, get crazier in ALL CAPS.
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Jeff Beer, May 17, 2013 3:28:35 PM

If you haven’t been playing along at home this week, Amy’s Baking Company is a restaurant in Scottsdale, AZ that signed up to be a part of celebrity chef Gordon Ramsay’s Kitchen Nightmares. However, once on the show, proprietors Amy and Samy Bouzaglo were so difficult to work with that it forced the notoriously tough Ramsay to do what he’s never done before—abandon the show.

It would’ve been bad enough to be embarrassed on a major television show thanks to stealing tips from waitstaff, churning through more than 100 staff in a year, openly arguing with customers and serving frozen, store-bought pasta as “fresh.” But the Bouzaglo’s didn’t stop there. What followed was nothing short of surreal human theatre (in the form of a massive ALL-CAPS Facebook freakout).

So, what can learn from all of this? Here’s our Top 5 Lessons from Amy’s Baking Company:

1. If you don’t like the way an internationally-renowned celebrity chef and TV star is talking to you, threaten said internationally-renowned celebrity chef and TV star with violence on his own show.

2. When you get caught selling frozen food as fresh, immediately shift the discussion into an all-caps, type-yelling rant about Walmart.

“I AM NOT STUPID ALL OF YOU ARE. YOU JUST DO NOT KNOW GOOD FOOD. IT IS NOT UNCOMMON TO RESELL THINGS WALMART DOES NOT MAKE THEIR ELECTRONICS OR TOYS SO LAY OFF!!!!”

3. If you start to become insulted by social media critics, simply curse and threaten everyone on Reddit, Facebook, and Yelp because they’re the type of people who usually just quiet down and go away.

4. Whenever you feel like your point of view may not be coming across as effectively as you might like— ALL CAPS F-BOMBS!

5. If all else fails, start a new Facebook page, blame the hackers and call the FBI. Because that always works out well for everyone.

Photo: Facebook/Amy’s Baking Company Bakery Boutique & Bistro


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