Roll Up the Rim to Win is a catchy contest, with prizes including cash and a new car, that has helped Tim Hortons boost sales of its iconic Canadian coffee.
But a little takeout java stand south of the border is the winner for the most eye-catching promotion, with an idea that could best be called Roll Up Your Top – It’s a Cop.
A Grab N Go Bikini Hut in Washington State was, um, busted when police arrested three female employees for adding a little bump to the morning grind.
The ladies were allegedly giving drive-through customers a few more options than were posted on the menu, namely peep shows and a little barista-on-barista action, complete with whip cream (which, in all fairness to the male customers who have some ‘splainin’ to do to their wives, is an option you can order at most coffee shops. It’s just that it comes in a recyclable cup at Timmys, and in a 36C cup at Grab N Go.)
The arrests came after a two-month investigation – a shining example of the dedication of the boys in blue, who kept their eyes peeled while the ladies did the same with their clothes. Think there was a lineup of volunteers for the stakeouts?
Now, let’s remember that at this point, it’s all just allegations.
Grab N Go owner Bill Wheeler Jr. denies any wrongdoing on the part of his bikini-clad staff, and says he has some pretty strict rules for his employees.
Like the dress code, for example: “Their crotch has to be covered up. They can’t expose their areolas.” (A pretty standard rule in most offices, actually.)
And then there’s the “no flashing” edict (again, something most Fortune 500 companies probably insist on too).
Police, though, aren’t buying it. They said they were acting on complaints from the coffee stand’s customers. And in that regard, Grab N Go has something in common with another coffee joint: McDonald’s. Buyers accused both of being too hot, though in Mickey D’s case, the reference was to the coffee.
We’ll leave it to the courts to figure this one out. In the meantime, Grab N Go will continue to operate its other outlets, carrying on its mission of helping men get their hearts pumping in the morning (with or without caffeine).
Maybe Timmys, which is struggling a bit according to the financial analysts, could borrow from the concept. It’s already got the perfect slogan in place – “always fresh” — and one of its nicknames — Timmy Ho — seems a good fit.
Heck, Timmys could even replace its sandwich artists with a barista or two (barista being an Italian word for “bartender,” but one that in North America loosely translates apparently to “bar entertainer”).
It may not be the same as giving away a car, but it sure sounds like a winner to us.
Image credit: Grab N Go Bikini Hut/Facebook