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We’re used to weird and wonderful viral videos coming our way — but this latest one takes things to a whole new level.

Meet pit bull Malachi, who’s recently set the Twitterverse ablaze by sharing handy tips on how to get yourself ready “for a date at the dog park or just a casual walk around the neighbourhood.” Watch on, as Malachi, with a computerized British male voice-over, shows his fellow canines how to contour, and make the most of his fur by touching up the colour with a soft brush. He finishes the look with a quick gloss of the mouth, of course.

But don’t worry – in reality it’s just Malachi’s human owner and mom, Noelani, who posted the hilarious vid. It knowingly satirizes the tone of traditional makeup tutorials, which by now are the staple of beauty vloggers everywhere.

And Twitter users responded with a few of their adorably overwhelmed reactions:

It’s clear that Malachi just got gently tickled by a soft brush whilst sitting there quietly, so there’s no need to worry about him being forced into a harsh career of influencer stardom. In fact, Noelani has a few other pups, and fosters more in her spare time, and shares much more of their adorable faces and shenanigans on both her Twitter and Instagram accounts.

And as you can see, given that Malachi’s debut has already racked up over a million views, we may well be seeing much more of him in the future.

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