Yesterday, James Mangold, director of The Wolverine, tweeted a six-second montage of footage from the film that he’d made using Vine, the mobile phone app created by Twitter that allows users to share short video clips on the social media site. The frenetic clip was probably meant to whet audience appetites for the teaser trailer that surfaced via MTV later that same day. With a run time of a full 20 seconds, the teaser trailer feels like War and Peace in comparison to the (possibly seizure inducing) Vine video. But, claims Empire, it’s the Vine clip that contained the major (long rumoured) reveal.
(Insert obligatory SPOILER ALERT warning here, thought the news is pretty much unavoidable at this point.)
As Empire points out, 20- or 30-second teasers for 2-minute movie trailers have become pretty common. It’s part of generating a steady level of excitement among fans months (or sometimes years) before a film is released. And studios seem increasingly aware of the opportunities that social media sites provide to this same end (see: Catching Fire taking advantage of Instagram and Tumblr). So Mangold’s use of Twitter’s Vine app to create a micro-trailer was to be expected, I guess.
What was unexpected was the spoiler Empire says it contains. If your brain can keep up with the barrage of images thrown at you in this clip, then you might be able to spot a woman who looks a lot like Famke Janssen’s Jean Gray character (it was finally announced that she’ll appear in the film after the Vine video was released, despite the fact that her character was killed off in X-Men: Last Stand). But again, a reveal like this is all part of a well-oiled hype-making machine.
The Wolverine, set in modern-day Japan, will see Logan “face his ultimate nemesis in a life-or-death battle that will leave him forever changed.” It’ll be in theatres in late July. For now, enjoy the 20-second trailer below—it contains only two lines of dialogue, but more hair gel than anyone would need in a lifetime.