Not since Christopher Nolan’s The Dark Knight Rises has a film wreaked such havoc on an innocent website. Yesterday, Star Trek Into Darkness became the second movie to take down the British Film Institute’s IMAX online ticket booking site, when demand for advance tickets to see J.J. Abrams’ Star Trek sequel overwhelmed the site’s servers, sending it, um, into darkness.
More than ten times the number of people the site was capable of managing logged on to purchase tickets to Into Darkness (out May 17 in the UK as well as in Canada) causing a bit of a headache for the BFI and Odeon Cinemas. “Due to overwhelming demand for Star Trek @BFIIMAX online booking is currently down. We’re doing all we can to rectify. Do bear with us,” tweeted the BFI. “We know you are really eager to book for #StarTrekIntoDarkness, we’re currently experiencing some technical difficulties for BFI IMAX…” wrote Odeon, also using social media to apologize and to explain the crash to frantic British Trekkies.
Paramount’s UK offices quickly set up a hotline to deal with the demand, allowing customers to buy tickets over the phone. While online tickets are not yet available in Canada, some media outlets are expecting that they might become available online as early as next week, to coincide with a big North American marketing push from Paramount.
For now, check out the film’s new “cinemosaic” poster below. It’s gif-tastic: