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How many times have you seen your kids’ favourite movie?

Survey says Canadians have seen kid-friendly films like 'Despicable Me' and 'Toy Story' an average of 33 times.
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Corrina Allen, July 19, 2013 11:29:02 AM

Buying your child their favourite DVD or Blu-ray is a big commitment—it means resigning yourself to watching the same 90-minute movie (one you probably already took them to see in the theatre) over and over and over—at least until a new favourite comes along. A recent survey of Canadian parents discovered just how many times the average parent has seen kid-friendly movies like Toy Story 3, Shrek, or Kung-Fu Panda—and the number is pretty surprising.

On average, parents have watched their children’s best-loved movie 33 times. According to an Ipsos Reid survey of 2,104 Canadians, moms have sat through these movies even more often—an average of 39 times. Dads had it easy, most of them have seen Brave or The Little Mermaid a mere 23 times (which is still often enough to know all the words to ‘Under the Sea’ by heart).

Younger parents (in the 18-34 age group) were more likely to have hunkered down for repeat screenings of Cars and Up, while senior parents (age 55 and over) had a lower tolerance for repetition—the older demographic has seen movies like How to Train Your Dragon 14 times, while the younger group is likely to subject themselves to almost 40 viewings.

So how many times have Canadian parents watched their own favourite films? The number is much smaller—only 17. But watching so many movies made for kids has given parents the opportunity to meditate on important questions like ‘If you woke up and found yourself to be an animated character, which one would you choose?’ Popular answers included a Smurf or a character from How to Train Your Dragon 2. A healthy 19 percent of parents wanted to live in the minion-rich world of Despicable Me, and 17 percent were interested in attending Monsters University. Only 10 percent of parents were drawn to the animated world of Cloudy With a Chance of Meatballs, which is strange, because a place where cheeseburgers fall from the sky sounds like heaven to me

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