Popular daytime doctor Dr. Mehmet Oz may be peering at you from newsstand by the end of the year if a recent rumour turns out to be true.
The New York Post reports Oz is “about 90 per cent” there on a contract with Hearst publications that would see a self-titled periodical in stores before the end of 2013.
Recent television ratings reveal The Dr. Oz Show is the No. 3 daytime talk show in America with 3.4 million viewers, third-place to Dr. Phil (4.2 million) and The Ellen DeGeneres Show (3.7 million).
The Times says Oz is an attention-grabber at newsstands when he appears on covers — the most recent being the January issue of O, The Oprah Magazine — and it’s believed he has the mojo to carry his own magazine brand.
Oz currently contributes columns to Time Magazine; its parent company, Time Inc., had reportedly offered to rebrand its Health magazine with his name, but Hearst stepped in with a better offer.
Hearst Magazines publishes over 20 American titles, including O, Redbook, Seventeen, Elle, Cosmopolitan, Esquire, Food Network Magazine, Marie Claire, HGTV Magazine and Good Housekeeping.
Not everyone is a fan of the Columbia University professor, however. A recent New Yorker feature on Oz outlined how scientists have been critical of him relying on “flimsy or incomplete data, distorting the results, and wielding his vast influence in ways that threaten the health of anyone who watches the show.”
The Dr. Oz Show airs weekdays at 2 p.m. ET on CTV.