I would like to know how this piece of big, beauty news has been kept so hush. They’ve even managed to finish filming the campaign video, before the news broke!
Kate Moss has been announced as the new face of luxury hair care brand Kerastase, and my-oh-my is she looking hot. Now, if you don’t know what Kerastase is, then you haven’t yet experienced the shiniest, sexiest hair of your life. Seriously.
The famous model will show her incredibly gorgeous and structured face in a campaign that was styled by her good friend Luigi Murenu, who also happens to be the artistic director for Kerastase styling. Hmm… I wonder how she landed that gig.
The ad was shot by industry famous Solve Sundsbø who’s also worked with brands like Yves Saint Laurent, Dior, Gucci, and the epic man himself, Tom Ford. The photographer claims that, “if he’s got a style, it’s that he’s got no style.” Sure it’s pretentious, but his work really is awesome.
In the campaign video, Moss is sporting super bouffant hair that resembles waves of gold, but I’d really love to know if it’s all her own. Last I checked, her flat grungy locks had been a bit of a trademark look. Anyway, I’m hoping that it is her real hair so that we can all have hopes of using the products and looking as sexy as she does.
Potential hair extensions aside, this isn’t her first beauty job. The model is the face of drug-store brand Rimmel and has also got a few fragrances under her belt, too. This, however, will be her very first hair campaign. Set to launch in May 2013, I’m pretty excited to see what these photos will look like – even if I don’t believe they’ll be 100% honest.