This is an idea that would get hurled out of the room on Dragon’s Den, yet it somehow made it into a pair of real-world jeans. Wrangler is introducing a “Denim Spa” line of women’s jeans with built in beauty lotions–including one to eradicate cellulite.
The line is available in three types: Aloe Vera, which soothes sensitive skin; Olive Extract, which moisturizes; and Smooth Legs, which claims to eliminate cellulite with a mixture that includes algae extracts, retinol and caffeine.
When they’re manufactured, the Denim Spa products are spritzed with microcapsules of treatment, the New York Daily News explains. The microcapsules gradually come loose as the jeans are worn in.
Sound fake? They thought of that too! The Smooth Legs jeans were tested at the Institut Adriant, a “research and sensory marketing” consulting agency in Paris, France. A study determined that 69% of participants who wore the jeans for eight hours a day, five days a week, for six weeks noticed an improvement. So if you can wear the same jeans almost every day for six weeks, they just might actually work.
Of course, the Spa jeans’ oozes only last for either 15 wears or four to six washes before they need to be remoisturized. Wrangler offers a refill spray that will let you get the most out of your weird jeans. In total, they can be worn between 67 and 95 times before they don’t work anymore (if they ever worked in the first place).
While only on sale in the U.K., they will be available through online retailer Asos.com beginning January 28 for $136 per pair. Or you can always put cream on your legs with, I don’t know, your hands.