Two French politicians have teamed up with an anti-exploitation activist group to criticize a video filmed during Louis Vuitton’s fall 2013 runway show that they believe glamorizes prostitution. The video starring Cara Delevingne, Georgia May Jagger, and Isabeli Fontana was produced by Love magazine, notorious for its headline-grabbing videos (models stripping to Christmas music anyone?).
The spot shows the models, all dressed in black wigs, in various curbside locales after dark: writhing against a wall on an abandoned sidewalk in the light of a lone car’s headlights, riding in the back seat, or flashing skin in an alley. Mid-way through, the setting switches to the Louis Vuitton fall 2013 runway show in Paris, where the models walked in a setting designed to look like a hotel hallway.
An open-letter in the French newspaper Liberation (via the Telegraph) accuses Louis Vuitton of portraying “women’s bodies as an object and prostitution as something that is playful and enjoyable.” The letter was signed by French politicians Chantal Jouanno and Laurence Rossignol as well as the Scelles Foundation Against Sexual Exploitation. Louis Vuitton responded to the charges by noting the video was produced by Love magazine.
Although Louis Vuitton didn’t produce the video, the theme was in line with what creative director Marc Jacobs said about the fall show. Backstage, Jacobs discussed exhibitionism and voyeurism, Style.com reported, noting some compared the show to a “walk of shame.”
The video is certainly beautiful, but I don’t know that it’s really a “girls want to be them” kind of portrait. The women look miserable, or at the very best, lost in a drug-induced haze. This isn’t Carrie Bradshaw and the girls party-hopping during fashion week. These are some messed up looking ladies, and that’s not so glamorous.