Someone in the design department at Macy’s is in a lot of trouble (or possibly unemployed) after a flyer was distributed across the United States last week with the wrong price marked next to a piece of jewellery.
The necklace, which is listed in the flyer as a “Diamond-accented cable necklace in sterling silver & 14k gold” had an original price tag of $1,500. The sale tag marked on the necklace was accidentally priced at just $47 – it was supposed to be listed on sale for $479. Who forgets to add a ‘9’!?
I’ve done a fair amount of design work in the past, and I have to say, if I was responsible for making an advertisement that marked a diamond necklace from $1,500 to $47, I’d be
running out to buy one ringing alarm bells about such a drastic price drop (and possible error).
Naturally, deal-loving Americans flocked to Macy’s to snag some discounted jewellery. In fact, one resident in Plano, Texas, Robert Bernard, showed up at his local store only to find that the dude in front of him had bought all of the remaining necklaces. The atrocity!
Though sold out at the Plano location, the sales associate who Bernard spoke with was pleased to sell him two necklaces and have them mailed to his home when they were back in stock.
According to WFAA, the receipt that Bernard was given for his purchase listed his savings a whopping $1,400 on his purchase. Imagine how good that must have felt?
Sadly, the savings were short lived for Bernard.
Two days later, Macy’s called to apologize for the error and told him that he would not be receiving these two 14k gold necklaces for $47 apiece. Though his money was refunded, something tells me Mr. Bernard won’t be deal hunting at Macy’s any time soon.
This got me thinking: If a company wrongly discounts an item, should the consumer still be honoured the listed price? It’s not our fault, as the consumer, that an employee screwed up and listed a too-good-to-be-true price by accident.
Two summers ago, I was looking for flights to New York online. I refreshed the page, and saw a flight listed for $9. (That’s not me making a typo.) It was a $9 base fare with additional taxes of $70, roundtrip. So, I booked it and two weeks later, flew to New York for the fraction of a regular flight.
Within half an hour, that incredible airline price had gone back up to a normal rate, but the airline still honoured the dirt-cheap deal that I was able to snag.
Unfortunately, Mr. Bernard wasn’t so lucky with getting a deal on a diamond necklace, but I still think Macy’s should have honoured the pricing error.
Image courtesy of WFFA