A “Boston Massacre” t-shirt is definitely a fashion don’t (it probably qualifies for quite a number of don’ts). In the wake of the bombings at the Boston marathon, Nike, the company that produces a shirt featuring the slogan, agrees. The athletic line has pulled the shirt from its stores in the wake of the attack that killed three and injured 176.
The t-shirt was originally intended as New York Yankee swag—the “Boston Massacre” is known among Yankee diehards as the two times the Yankees won a series against the Boston Red Sox, once in ’78 and again in ’06, knocking the Sox out of the playoffs. Since the attack in Boston last Monday, a blood splattered “Boston” clearly takes on a horrific new meaning.
A Nike spokesperson confirmed that the t-shirts have been recalled. “We conducted this process as quickly as possible and are confident the product has been removed from distribution,” a PR rep for Nike told the Associated Press.
Meanwhile, their direct competition, Adidas, have a much more positive Boston message on sale. A charity t-shirt produced by the Boston marathon sponsors bearing the slogan “Boston stands as one” has sold out. Proceeds go to One Fund Boston, a charity benefiting the victims of the attack.
Adidas also put a yellow version with the logo of Boston basketball team The Celtics on sale. Meanwhile, Boston-based athletic company New Balance donated $1,000,000,000 to One Fund Boston to support victims and first responders.