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Should Gwyneth Paltrow be selling bikinis for kids?

Critics blast Gwyneth Paltrow for selling bikinis for four-year-olds on her website GOOP.
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Ryan Porter, April 24, 2013 11:00:23 AM

Should four-year-old girls wear two-pieces? In the Gwyneth-verse, the answer is “why not?” A Melissa Odabash bikini designed for girls ages four to eight is currently available from Gwyneth Paltrow’s website GOOP. Kidscape, a British children’s charity, has warned of the suit’s “dangers” for young girls.

The Melissa Odabash for GOOP navy string bikini has a ruffled top and matching bottoms. Available for $45 and only sold in the U.S., it is sized for four, six and eight year old girls. “We’ve collaborated with Melissa Odabash on several exclusive (and super cute) beachwear items for girls,” the site reads. “Now your daughter can have a Melissa Odabash bikini too.”

A rep for Kidscape, a British advocacy group that combats bullying and childhood sexual abuse, criticized the swimwear. “We remain very opposed to the sexualisation of children and of childhood,” the group’s director Claude Knight told the Daily Mail. “The dangers have been discussed at length, so it is a great pity that such trends continue and that they carry celebrity endorsement.”

A rep for Paltrow called the criticism “absurd” and noted “two-piece bathing suits have been worn by young girls for decades.” It does seem like the critics are trying to take something innocent and pervert it. It’s not like she made a mini-me version of another GOOP swimsuit with a gold bar clasp holding the cups together. Odabash has created a sweet, childlike design. Besides, it’s up to every parent to decide what is appropriate for their kids to wear. You can’t let Gwyneth make all your decisions for you.

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