Stop me if you’ve heard this one — there’s leg makeup. Maybe this isn’t a big secret, but being a dude, this was news to me. Given the preponderance of Angelina-leg slit dresses at the VMAs, it explains why the gams on stars such as Katy Perry, Rita Ora and Paula Patton were shining brighter than a Hollywood smile.
According to Into The Gloss blogger Molly Young, as pantyhose have fallen out of favour among non-grandmas, leg makeup has become the new turn-to. Apparently it’s Sally Hansen’s fastest growing product, so obviously someone besides Katy Perry has, indeed, heard of this before.
It’s long been popular on the runway as well. Damian Garrozzo, a makeup artist whose high-profile runway shows have included Chanel and Alexander McQueen, says the fashion industry’s go-to product is M.A.C. Face and Body Foundation — its smudgeproof rep takes out some of the risk that it will brush off on those designer looks.
The concealer purports to even out colour and disguise blemishes and varicose veins. Another strategy is to use self-tanner, even after shorts season is over. “Younger women like their legs darker than the rest of their body,” Susanna Romano, who owns New York spa Salon AKS, told the New York Times last November. “They think it makes them look thinner.”
If this is starting to sound like a lot of extra effort, fear not — apparently there is some life left in that old L’Eggs shell too. Hosiery sales grew by 10% in 2011, from $900 million to $1 billion, predicting a pantyhose revival, although the amount of pantyhose that have been purchased strictly for dogs must also be taken into consideration.
Will you give this leg makeup trend a try? Let us know below!