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Pink Tartan and Tide Pods launch a Washable Collection

Kimberley Newport-Mimran takes Pink Tartan back to basics with an exclusive Washable Collection.
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Ryan Porter, September 20, 2013 4:02:35 PM

Full skirts, sweeping capelets and fur collars were among womenswear designer Kimberley Newport-Mimran’s fall 2013 designs for her label Pink Tartan. The looks kept up with the high-profile, Toronto-based designer’s signatures: sweeping volume, romantic silhouettes, and ladylike tailoring. One thing they decidedly weren’t were washing machine-friendly. Have you ever heard of a high-waisted tea-length skirt that went in the laundry and lived to tell?

Next week, she is releasing a P.S. to the season — a 10-piece capsule collection of streamlined looks that are fully washable (see the collection). Inspired by a promotional campaign with Tide Pods, a washable wardrobe is a first for Pink Tartan. The results are very wearable closet cornerstones — a simple long-sleeve shirt in colours from simple black and white to burnt orange, four pairs of black trousers, and a figure-hugging sleeveless black dress that Mimran says you can wear from “red carpet all the way to a blazer over it for work in the day.”

Rather than following trends, the collaboration instead relies on details — take the exposed zipper down the hip of a pair of trousers. But she says it’s the fit that truly elevates these pieces. “That’s where you can get creative with the design,” she says.

Some of the new washable fabrics she used will be seen in Pink Tartan’s upcoming spring 2014 line, which will show at Toronto Fashion Week next month. While Mimran plays her cards close to her chest when discussing next season, she does offer a tiny hint. “I think there is going to be an art component,” she says. “There is going to be a pop — a pop in more than one way.” Perhaps something Warhol fans will want to RSVP for?

The Pink Tartan Washable Collection for Tide Pods is available at Pink Tartan stores and select Bay and Holt Renfrew locations.


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