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How long does an average woman spend on her appearance?

A new study finds women spend an average 55 minutes on their appearance per day.
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Ryan Porter, February 26, 2014 11:01:07 AM

In 55 minutes you can cook a roast, fly 800 km, or assemble an Office Depot filing cabinet, but on a normal day most women spend that time in front of the mirror. A U.S. survey by Today and AOL determined 55 minutes is the average amount of time women spend on their appearance per day. Men spent 38.5 minutes on average a day.

Despite all this primping, women reported worrying about an average of six body parts, with stomach (69%), skin (40%), and thighs (36%) being the three most troubling. Men reported worrying about an average of three body parts, including their guts (52%), thinning hair (24%) and skin (23%).

The good news is that the longer we are around, the more at peace we are with our appearances. While 62% of millennials (grouped in this survey as 16-34-year-olds) and 51% of Gen X (described as 35-49-year-olds) were worried that people were judging their appearances, just 35% of Baby Boomers (those 50 to 68) were concerned about what others thought about their looks. That, or else every generation is getting progressively more narcissistic.

To give you a sense of how this compares to the rest of life’s troubles, 67% of adult women reported they worried about their appearance at least once a week, as opposed to finances (62%), health (49%), family or relationships (46%), or career (40%). Men were similarly conscious of their physical appearances with 53% worrying about their look at least once per week, second only to finances (59%).

While it’s tempting to cluck your tongue at the vanity implicit in these results, it’s not all depressing. Anyone with the luxury to worry primarily about their appearance can’t have it so bad.

Image: Getty Images

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