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One thing that Taylor Swift is exceptionally good at is hyping herself. With her latest album, Reputation, she was somehow able to whip the fans that are always in a state of Taylor frenzy into an even bigger mess of emotions and anticipation. Between wiping her social media, the weird snakey posts and the insane music videos for ‘Look What You Made Me Do’ and ‘… Ready for It,’ fans were at their wits’ end before they even had a listen to the whole album.

Swifties are a dedicated bunch and will go to great lengths to investigate every single little lyric, breath and eighth note in a Tay song and they are out in full force today (just type ‘rep’ into Buzzfeed and you’ll see at least 27 articles on wild fan theories). Interestingly, this time around, there are some who aren’t so thrilled with the new album. While Red and 1989 were met with pretty much unanimous praise (except for the haters who complained that Swift wasn’t country anymore), there seems to be a great divide among the fans when it comes to Reputation. Some people just aren’t into New Taylor. Sorry y’all, this is what we get now. The Old Taylor is dead, remember?

So what are the fans saying?

There were the Swifties who would love Taylor’s music even if she recorded it standing in her kitchen, banging two pans together and screeching at the top of her lungs.

A lot of fans were ready to give up their entire lives and dedicate all the time they have left on this earth belting out Taylor tunes and living a Swift-inspired life.

The theories were running WILD. Everyone has an opinion on which lyrics are about who. Basically, every line has 16 different meanings and they’re ALL savage.

Then there were the Swifties who were just a little disappointed TBH. Which is fair. We’ve come a long way from the ‘Our Song’ days.

At least one thing the Swifties could all agree on was that they were all #dead.

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