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Fashion retailer Lane Bryant’s newest ad campaign features a group of women who actually look like the women at our gym, and the public is loving it up.

Their newest ads feature the diverse builds and stunning abilities of basketball player and model Julie Henderson, triathlete Krista Henderson, yogi Jessamyn Stanley and choreographer Jessie Diaz.

Here’s a clip of Jessie Diaz for the campaign–her energy and confidence in the vid is infectious.

Choreographer. Dance guru. And the game-changing doesn’t stop there. Meet @curveswithmoves. #ThisBody

A video posted by Lane Bryant (@lanebryant) on

And here’s Krista Henderson in action, looking all kinds of powerful.

Coach. Triathlete. Mind-blower. See how Krista Henderson is changing the game. #ThisBody

A video posted by Lane Bryant (@lanebryant) on

Using the tag #ThisBody, Lane Bryant first earned our attention in the fall, with its ad featuring Candice Huffine, Danielle Brooks, Gabourey Sidibe and Ashley Graham. Here it is in case you missed it:

The internet is loving the brand’s latest campaign just as much as they did in the fall.

This type of body-positive advertising is good for our culture and our health. People of every size exercise–not just rock-solid fitness models we see on magazine covers. We applaud the brand for listening to their audience and having the brass to forge a new way forward.

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