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Every wardrobe needs an essential pair of nude pumps. But what is a person to do if their skin tone isn’t exactly the same shade of nude that the company in question is selling? One size never fits all in terms of footwear, so how can one shade possibly fit all?

That’s the thinking behind Kahmune’s new line of nude shoes–one “nude” shoe actually comes in 10 different shades that are meant to better match a variety of skin tones.

Can’t wait until ALL of you have your own nude shoe! Image via the lovely @olivialafabuleuse #shoesandbags

A photo posted by 10 Shades.1 Mission (@kahmune) on

The line is the brainchild of Jamela Acheampong, a Ghanian-American whose own search for nude accessories that matched her skin tone had her coming up empty. So she–with some help from her dad–launched this company to fill the void.

Acheampong “noticed was that the term ‘nude’ always drew the same results; articles in the same beige and tan shades,” reads the story on Kahmune’s official site. “Unable to find products for women with darker skin tones, [Acheampong] decided it was about time for a change. It’s time all women have ‘nude’ products that celebrate the diversity of the human complexion.”

Wednesday ✔️

A photo posted by 10 Shades.1 Mission (@kahmune) on

As of right now the company is still in the launch phase, with two planned shoes coming soon: a standard, pointy-toed pump and an open-toed, high-heeled sandal. Each style will be named after a woman who influenced or played an important role in Acheampong’s life.

According to the site, the shoes will be made from leather sourced from tanneries in Italy and Spain, with an emphasis on ethical manufacturing. Because it’s an ongoing venture, exact pricing isn’t available just yet, but Acheampong is projecting each pair to cost roughly £200 – 250 ($320 – $400 CAD).

#mondays usually suck BUT so much reason to smile today! ALL 10 SHADES OFF FOR PRODUCTION. #staytuned #countdownison

A photo posted by 10 Shades.1 Mission (@kahmune) on

“We have spent countless hours researching shades in order to ensure that we are able to serve the majority of complexions around the globe,” explains the site. “At present, we offer our styles in 10 colors ranging from the fairest of skin tones to the darkest of brown. Our colour palette is inspired by the diverse regions of the world.”

First foundations, now shoes. We don’t know why it’s taken so long to celebrate the “nude” in all of us, but this is one trend we can’t wait to see continue.

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