While many celebs happily endorse just about any product if the price is right, there are a select few who have not only started their own brands but created wearable, quality products we actually want to buy. There are some brands so successful, you almost forget that there was a time when say, the Olsen twins were just straight-to-video tween stars instead of the billionaire fashion moguls they are today.
13 celebrity brands that are surprisingly awesome
Nicole Richie: House of Harlow 1960Previously known as Paris Hilton’s best friend, Nicole Richie has transformed since her Simple Life days. Now a fashion icon, she launched House of Harlow 1960 in 2009. The line combines Nicole’s boho-chic look with modern, trendy pieces at a totally attainable price. Getty Images; House of Harlow 1960
Mary-Kate and Ashley Olsen: The RowThe former Full House actresses have a handful of fashion businesses, including Elizabeth and James, Style Mint and Olsenboye, but it’s their high-end line that won the title of Womenswear Designers of the Year in 2012. The Row is luxurious yet understated, and we wish we could afford it.Getty Images; The Row
Ivanka Trump: Ivanka TrumpThe daughter of “The Donald” does more than co-star on The Apprentice. She is executive VP of Trump and has a successful fashion business. She started in 2007 with fine jewelry and has since added clothing and accessories that reflect her sophisticated business woman aesthetic.Getty Images, Ivanka Trump
Rachel Zoe: Rachel ZoeCelebrity stylist Rachel Zoe turned the success of her reality show into a multi-million dollar fashion house. Her pieces start around $100 and often reflect Zoe’s penchant for wearing black-and-white, jumpsuits and glitter. Lucky for us, it looks more expensive than it is.Getty Images; Rachel Zoe
Madonna: Material GirlCreated with her daughter Lourdes in 2010, Material Girl is a junior fashion line available at department stores. It reflects both current trends as well as the pop icon’s tongue-in-cheek style. The affordable line includes enough sophisticated pieces to intrigue even those over the age of 20.Getty Images; Material Girl
Jessica Simpson: Jessica SimpsonMany are surprised to learn that Jessica Simpson’s fashion business is worth $1 billion. The former Mickey Mouse Clubber and pop star’s collections include shoes, accessories, apparel and even maternity wear. The shoes are always gorgeous and the clothes are cute, easy and affordable.Getty Images; Jessica Simpson
Sean Combs: Sean JohnRapper, producer and frequent name changer Sean Combs launched his fashion line Sean John 15 years ago. The menswear collection includes sportswear, suits, accessories and a line for boys. Refined and polished, this collection goes from casual jeans and tees to work suits and even formal occasion wear.Getty Images
Jay-Z: RocawearBeyoncé’s husband and of course, famed rapper/producer Jay-Z started his fashion line in 1999 and sold the rights to the brand in 2007 for $204 million. Jay-Z still retains a stake and oversees marketing and product development. Rocawear produces men’s and women’s apparel with an upscale yet casual, hip-hop vibe. Getty Images; Rocawear
Justin Timberlake: William RastJustin Timberlake has come a long way since NSync. Besides being the most successful of his former bandmates, the Grammy and Emmy award-winner has branched out into acting, producing and fashion. William Rast is a premium denim line for men and women inspired by classic American looks.Getty Images; William Rast
Gwen Stefani: L.A.M.B.It was both Gwen Stefani’s music and her style that garnered fans as the lead singer of No Doubt. It seemed only natural that the singer-songwriter would launch her own line of clothes and accessories in 2004. The line is a direct reflection of her eclectic-chic style which mixes punk influences with Hollywood glamour.Getty Images; L.A.M.B.
Gwyneth Paltrow: GOOPLove her or hate her, you have to admit that the actress-turned-entrepreneur has impeccable taste. While Paltrow doesn’t design an eponymous label, she does collaborate with some of her favourite brands for her lifestyle site Goop, including skincare from Sonya Dakar and swimwear from Cynthia Rowley.Getty Images, GOOP
Victoria Beckham: Victoria BeckhamIt took a while for the former Spice Girl to be taken seriously in the fashion world. As Posh Spice she had a uniform of little black dresses that weren’t exactly groundbreaking. But her success proves that it’s her designs, not her celebrity that won over fashion fans.Getty Images
Jessica Alba: The Honest CompanyThe actress has said that motherhood is the most profound experience she’s ever had. After searching for safe, eco-friendly products for her family, she co-founded The Honest Company. Chic accessories and even strollers were recently added to the line of environmentally-conscious diapers and cleaning products.Getty Images