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What makes The Voice so successful? The blind auditions? The head-to-head singing battles between the contestants? The swiveling chairs? Close, but no. We venture that the reason The Voice is one of the highest-rated shows on TV each and every week is because of the innate charm of its country-crooning judge, Blake Shelton. Don’t believe us? Just take a look at these 15 instances of Shelton being charming as hell:

1. When Blake made the perfect analogy to describe a contestant’s performance:

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NBC/CTV

2. And when he was totally smitten with a contestant’s song:

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NBC/CTV

3. When he fell for Adam Levine’s terrible joke:

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NBC/CTV

4. When he asked Pharrell to explain modern slang:

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NBC/CTV

5. And then when he annoyed Adam Levine with modern slang:

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NBC/CTV

6. When he teased Pharrell by wearing his trademark hat:

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NBC/CTV

7. When he pointed out that he’s the only truly original artist and judge on The Voice:

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NBC/CTV

8. When he called out Miley in the cutest way:

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NBC/CTV

9. When he made the perfect selfie with Anna Kendrick:

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NBC/CTV

10. When he wasn’t willing to let Joe Jonas usurp his spot:

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NBC/CTV

11. When he was an unabashed Michael Buble fan:

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NBC/CTV

12. When he made fun of Adam Levine’s wardrobe:

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NBC/CTV

13. And when he really made fun of Adam Levine’s new haircut:

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NBC/CTV

14. But also when he showed his true affection for Levine:

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NBC/CTV

15. And, of course, when Blake wasn’t afraid to make fun of himself a little, too:

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NBC/CTV

 

The Voice airs Mondays and Tuesdays at 8 p.m. ET on CTV