The Gap has been a mall staple for decades, but the company has released a statement that it will be closing 175 of its North American stores. This doesn’t include Gap Outlet or Gap Body, but it isn’t those brands that trigger a nostalgic response. No, it’s the khakis, the Gap sweatshirts and blue jeans that will remind you of a time when life was way simpler than it is today.
So, let’s pour one out for The Gap, a brand that is closing 1/4 of its doors, and closing a chapter on many of our lives.
When The Gap’s Khaki Revolution tag-teamed with the ’90s swing revival
We’ll never hear a Brian Setzer Orchestra or Cherry Poppin’ Daddies tune without thinking about the way pressed khakis feel against our legs. This guy knows what we’re talking about.
When Chris Farley was the ultimate Gap Girl
Lay off us, we’re starving. For Gap’s smart cardis and utility pants.
When Rashida Jones Took Us On Her Love Train
Old Gap ads are full of surprise cameos. We’ll always remember our surprise to learn that Rashida Jones (from The Office and Parks and Recreation) was a Gap girl. Oh, and the Gap totally made stripes a thing.
When Reality Bites
The Gap was always a place you could go and work if you needed to grow up and make some money.
When Jeans used to cost $15.95
Gap ads also used to look like weird commercials for used cars or, say, The Brick.
When “khaki” became a gang colour
Don’t let any young people tell you that khakis didn’t have edge.
When Gap commercials made you really, really, really want a sweater for Christmas
It probably had something to do with this commercial directed by Michel Gondry
When all you wanted was a pair of utilitarian reflector pants
Because why wouldn’t you?
When we all wore vests
Haha, how could you forget? Wherever you turned, there was a garishly bright or boxy puffer vest. The Gap did that.
When the definition of hot, sexy and cool was straight out of The Giver
The colour palette of the time was beige, other beige and, maybe, beigey-blue. It was like pod people couture and we loved it.
When the Gap made CDs
And we got this beautiful pairing of harmonies (and denim).
When the Gap was the symbol of everything cool
Luke Perry was so cool. You were either a Dylan or a Brandon and we were totally a Dylan. And The Gap knew that about us.
When we just couldn’t get enough
OMG, all of this hair is making us long for the days when we were all in Gap leather and just livin’ that Gap dream, y’know?
When Austin Powers Inspired The Gap
Yeah, baby, yeah.
When inline skating (rollerblading) was a thing
Wow, The Gap literally had everything covered.
When we felt like The Gap was leaving us
Like right now. It’s only a fraction of the stores, but it’s only the beginning. This old ad directed by Spike Jonze explains our current feelings perfectly.