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Welcome to Rock Springs, North Dakota, where the people are quaint, the oil is flowing, and one rich tycoon owns pretty much everything. Unsurprisingly, it’s also a place where rich people behave badly, poor folk are just trying to catch a break, and anything can go up in flames without a second’s notice.

That’s the world set up for us when fall’s latest drama, Blood & Oil, premieres this Sunday. Oh, and did we mention former Gossip Girl star Chace Crawford plays Billy, the young buck who comes to town on a chance with his new wife? If you ask us, it’s about fracking time he returned to television.

But that’s just one reason this show is kind of our new obsession.

1. Rich people do behave badly. Really, really badly

Because when you have all the oil money, what else are you supposed to do with your time but plot against everyone else who you think is trying to steal it? And when the person you think is trying to steal it looks like this? Well.

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2. You can’t help but like the rich older gent

First of all, his name is Hap Briggs. Second of all, he’s played by Don Johnson. Third of all, he’s kind of ballsy, and willing to take a chance on a person. Especially when that person happens to perhaps be his ticket to his next cool million bucks…

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3. This place is actually based on a real one

It may feel like another TV version of Dallas, but according to the show’s producers, who drove up to a town in North Dakota four years ago to check out this supposed boom, it was insanity at its finest. “McDonald’s paid $40 an hour when we were there that year because they couldn’t get anybody to work at the take out window,” they revealed. “Everybody could make more money in the oil fields.”

Especially the hard workers like Billy, right?

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4. This is also a story of young love

There’s something sweet and innocent about a new couple putting everything they have on the line — and everything their friends and family have on the line — in order to head out and strike it big in the world. You can’t help but root for that, right Billy?

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5. It’s also a story of greed

We feel very, very greedy right now. #SorryNotSorry

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6. Chace is playing a “real adult” now

The actor talked a little bit about this transition recently, saying that he “kind of grew up on Gossip Girl. I played a teenager. We start as a school kid, right? And I’m from Texas, and it was the best pilot I’d read.”

Translation? We feel like we’ve grown up with him, and we’re A-okay with that. Because that makes this okay.

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7. It’s ridiculous

And it’s absolutely intended to be. Soapy drama? Check. Crazy story lines? Check. Allows us to immerse ourselves in what those kids call a guilty pleasure? Check, check, check.

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8. There are plenty of sexy times

We know, network television is so dull when compared to the HBOs of the world. Except… it’s not, really. Not when you factor in all of the steamy scenes you can concoct in a town where there’s not much else to do except work and play.

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9. There’s a dark underbelly

For all of the crazy family drama, shootings, back-stabbings and the like, this is also a commentary (of sorts) on what life in a boomtown is actually like once you peel back the shiny wealth. And really, we’re all about getting to the root of the matter here.

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Blood & Oil debuts Sunday, Sept. 27 at 9 p.m. ET/PT on CTV.