It’s not often something comes along that does good for the world while also satisfying our own somewhat selfish desires. Hey, we’re not judging, we like a good bottle/can of beer at the end of the day too. But what if you could have that beer while also eliminating food waste and helping out a charity doing good in the community? Sounds pretty great, huh?
Introducing Been A Slice Beer — the first beer available in Canada that’s made from nearly-expired bread to prevent it from ending up in the trash. Not only is it an incredible concept, their pun game is on point. The company has paired with Second Harvest — a Canada-wide charity that focuses on eliminating food waste across the country and the world — to create a limited run of the beer in hopes that they will be able to release more widely in the future.
According to the Toronto Food Policy Council, the equivalent of 40 per cent of the food produced in Canada is thrown out by Canadians every year. That’s pretty shocking. One of the main contributors to the food waste problem are expiry and sell-by dates that make food unsellable at the store after a certain point even if the food is still perfectly edible. That’s why Been A Slice is taking that bread and giving it a second life (you know, like a Second Harvest?) by turning it into beer.
While making beer from bread is still a relatively new concept, Been A Slice’s manufacturer Common Good Beer Company is by no means the first to do it. Toast Ale, which originated in the U.K., has been brewing beer from all types of bread since 2015 and sells in six countries. They’ve also made their procedure public so that other companies (or committed individuals) can use the same methods to use up stale bread in their own communities. It’s this kind of teamwork and good will that could make bread beer a big factor in lessening food waste.
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THANK YOU A huge thanks to everyone who joined the party to launch our Craft Academy collab NEIPA last night. Great turnout and awesome beer! 🍺🍞😊 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ‘Crust Academy’ will be on tap @theflorencepub in #HerneHill until late September. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ @UnbottlingPTNL #toastcollabs #craftbeer #breadbeer #beerforgood #beer #beer🍻 #beer🍺 #beershop #beerandfood #sustainablebeer #ecobeer #raiseatoast #craftbeer #breadbeer #beerforgood #beer #beer🍻 #beer🍺 #beershop #beerandfood #sustainablebeer #ecobeer
Been A Slice was the result of a pro bono collaboration between a number of different Toronto businesses all working toward the common goal of decreasing waste. The Bob’s Your Uncle agency proposed the concept, Good Beer Co. is doing the brewing and the bread is supplied locally from Prairie Boy Bread. The company is only using sourdough for now because it makes the best tasting beer, but if the concept takes off, who knows what they might be able to develop? Toast Ale sources their bread from several different bakeries and sandwich shops and is developing new and different brews.
Been A Slice will be available at the LCBO and The Beer Store in Ontario for a limited time starting in November with 100 per cent of the profits going back to Second Harvest. While the focus is in Ontario for now, the producers are looking to expand to other provinces in the future.