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A new company has found a way to preserve people’s memories.

Keepsake Video Inc. creates personal documentary-style videos, which can be helpful for people with Alzheimer’s and dementia. The company creates high-quality keepsake videos of individuals or couples that can introduce them to, and share their stories with, future generations of family and friends. For those who struggle with memory loss, these videos allow them to have recorded accounts of their fondest memories which could in turn spark positive emotions during the difficult decline of the disease.

Families can also use the videos to find comfort in their grieving process when a loved one passes away.

The Keepsake Video process is simple. The subject is interviewed in their home and the conversation can touch on everything from their own ancestry and parents to their favourite things and life lessons. The result? A 20 to 30-minute video that capture’s the subject’s narrative in their own words.

Founders Dave Keystone and Dylan Shoychet recently sat down with Your Morning‘s Ben Mulroney to talk about the idea behind their business and why these videos are so beneficial. You can watch their interview in the video clip above.