Running is a fantastic way to keep fit and stay active, but it can also be hard on your body if you aren’t wearing the right footwear.
Thanks to Quebec City company Math Sport though, you’ll never have to worry about that again. Instead of the traditional experience where you try on a bunch of shoes or ask a sales clerk what you should buy to find the best fit, this company gets customers to step on a scanner which takes a reading of their foot. Arch level, length, width–the computer factors it all in and then churns out the perfect shoe for you.
“When you go into the marketplace you don’t really know what the shoe is made of. You know it’s beautiful, you know it’s comfortable, fine. But you don’t know what’s inside,” Math Sport Founder Mathieu Raymond said.
Raymond came up with the idea while working as a shoe salesman several years ago. He was seeing customers lacing up with the same cookie-cutter designs, instead of being able to wear something made just for them.
“I said to myself, why don’t we take an inventory of all the pieces we need to make a real good running shoe and we make it custom made,” he explained.
And when he says custom, he means it. Customers get to pick everything that goes into their footwear, from the lace and the sole, to invisible parts like the shoe’s wedge.
Raymond has so far sold 700 pairs of his custom shoes. If you’re interested, prices start at $149.