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Just in case you were on the hunt for another beauty product to add to your ever-growing cosmetics bag, allow us to present…vagina lipstick.

According to VMagic, a U.S.-based skincare company, “your other lips get chapped too!”

But before you get all worked up thinking this is another ridiculous gimmick like last month’s horrific labia glue, let us enlighten you with some of this new product’s promises.

First of all, it’s not really a lipstick. VMagic’s Feminine Lips Stick doesn’t come in a range of pink and red hues to highlight the lips. It’s more like clear chapstick that aims to hydrate dry, irritated skin skin down there.

Second, this stuff isn’t actually for your vagina, it’s for your vulva. Because the reality is, some women deal with dry and irritated vulvar skin, and these Lips Sticks are (attempting to be) a super simple way to manage said problem.

According to VMagic, the Lips Sticks, which cost $17.99 USD each, are 100 per cent natural, crafted from olive oil, avocado oil, sea buckthorn oil, beeswax, honey and propolis (also a gift given to us by bees and used, in this case, as an anti-fungal). There are no dyes or fragrances, no synthetic additives or petroleum, and the product has been both lab and dermatologist tested.

While the reviews on the brand’s website are all positive, ranging from comments like “the perfect natural lubricant to solve this problem, and it also soothes any irritation afterwards” to “very soothing and high quality, non chemical ingredients,” not everyone is onboard with the use of a product, no matter how natural, on this sensitive area.

“I would be extremely cautious [of] using anything in or around the vagina,” dermatologist Sejal Shah, MD, told Teen Vogue. “This area is very sensitive and using something in the vagina can actually disrupt its natural equilibrium, potentially leading to problems.”

We’re not ones for jumping on some kitschy bandwagon, especially when it comes to our lady bits, but VMagic’s pocket-sized product has got our attention at least.