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You may know her better as Tahani on The Good Place, but there’s more to actress Jameela Jamil than playing a hilarious socialite with no self-awareness, and she wants you to know it. Stating she was “DONE” with the exhausting bullying and scrutiny women face on a daily basis over their body image, she launched the Instagram account ‘I Weigh’, creating a safe space for women to share what they weigh. She went first – but it’s not exactly what you think:

Instead of posting a metric number, Jamil noted her achievements, values, things she likes about herself, and is proud of. After stumbling across an Insta post of the Kardashians, quite literally reducing each family member to the number of kilos they weighed, Jamil was motivated to challenge the beauty standards women and girls the world over are subject to, putting her on a “war path” on calling out such behaviours:

Writing a lengthy post on her blog about her response to the image and the issue more widely, she asked “What kind of crazed toxic nonsense is this? What are we teaching women about our value? Can it be measured using a metric system?”

Becoming “tired of seeing women just ignore what’s amazing about them and their lives and their achievements, just because they don’t have a bloody thigh gap,” going so far as to note: “Bemused parents are writing to me that social media has their 8 year olds talking about diets and what they dislike about their tiny growing bodies.” Jamil decided it was time to meet this bullying force with an equally powerful one, to counteract the “epidemic of self hatred.”

Launched just three days ago, the account has already amassed almost 4,000 followers and hundreds of posts by Insta users sharing the things they themselves are proudest of and would rather be defined by. And it displays the full gamut of life’s rich, challenging and rewarding experiences – raising children, getting degrees, battling mental health issues, celebrating friendships, relationships, marriages, style, travelling, looking after family, creating safe, happy homes, teaching, building businesses, reading, cooking, writing…

@tamingoftheshree

A post shared by I Weigh (@i_weigh) on

A post shared by I Weigh (@i_weigh) on

@kt_morelikeqt

A post shared by I Weigh (@i_weigh) on

A post shared by I Weigh (@i_weigh) on

#iweigh

A post shared by I Weigh (@i_weigh) on

Sharing more about her own adolescence and difficult journey to self-acceptance, Jamil noted, “It has taken me 10 years to get to the realization that I am worth more than the digits on a measuring tape.” In fact, she went one step further, saying “the push back against body shaming shouldn’t just be about how much we love our flaws, it should be about something that isn’t really about the body at all. Self acceptance is important. But we deserve more than acceptance. Let’s step as far away from the conversation about our bodies as possible and make acclaim, integrity, achievement, contribution to society and kindness: Values worth shouting about again.”

We couldn’t agree more; and frankly, it’s refreshing and empowering to see the debate around image move away from the physical and start to reflect a sense of self, too. It seems like Jamil has kick started something pretty inspiring, and we can’t wait to see it build momentum.