When it comes to favourite fashion brands, companies that offer wardrobe staples like jeans and cashmere sweaters and basic cotton tees probably come to mind. But 2018’s top fashion brand won’t sell you a pair of stone-washed denim with a frayed hem that hits above the ankle. Nope, this year, Nike is the World’s Most Admired.
The athleticwear giant has long been the gold standard for professional athletes and weekend warriors alike, but its push to dress Instagram influencers and celeb street style stars has expanded the swoosh’s reach. Just try and walk through the grocery store without spotting a pair of Nike kicks within the first five minutes. Impossible.
Since 1997, Fortune has compiled its annual list of World’s Most Admired Companies, and while Nike landed first place in the Apparel category (ranked #16 overall), the very top three Most Admired were dominated by the tech sector. Apple, Amazon and Alphabet (Google’s parent company) took the podium for first, second and third place respectively. And it’s no surprise, really. Most have used all three of those products at some point. Heck, maybe you Googled “buy new towels” on your iPhone and ordered a set on Amazon Prime while sipping a caramel macchiato from Starbucks (it ranked #5 overall).
In terms of style, runners up included Nordstrom (ranked #28 overall), followed by Target (#38) and Adidas (#42). If you’re looking for proof that the whole ‘athleisure’ trend isn’t wavering, let this be it.
In order to evaluate the most respected companies (which span over 52 different industries from Apparel to Internet Services, Food Services to Airlines, and more), Fortune partnered with global management consulting firm Korn Ferry to create a panel of 3,900 executives, directors and analysts. The experts were tasked with ranking companies “from investment value and quality of management and products to social responsibility and ability to attract talent.”
Being recognized as a Most Admired company is likely just another drop in the bucket for mega brands like Nike, but they probably still appreciate it. Whatever sells more Air Force 1s, right?
Who are we kidding? They sell themselves.