Canada has Boxing Day, the United States has Black Friday, and the whole world has Amazon Prime Day. For 36 hours, the everyone has the opportunity to shop ridiculous deals and limited-time promotions as long as they signed up for Amazon Prime. It’s all those shopping holidays rolled into one with the promise of free shipping. It’s a modern shopper’s dream. That is, if they can access the website.
People prepare days — weeks even — in advance to take advantage of the savings promptly at 3 p.m. ET so when the site crashed in the first few hours of the sale going live, people were pretty upset. Some users reported getting stuck in a “Shop All Deals” homepage loop, others were unable to log in or search and many were met with an error page featuring various “dogs of Amazon.” Cute, but not what people were there for. And they were not happy.
— Angel (@AngelBlabber) July 16, 2018
— Brittany Fuller 🚀✨ (@BAMarieFuller) July 16, 2018
I’ve officially met all the dogs. Please restore #AmazonPrimeDay so that I can continue with the regularly scheduled programming.
— Felicia Mares (@felicia_mares) July 16, 2018
— Nave Flow (@evan__wolf) July 16, 2018
WHILE THEY ARE INDEED VERY CUTE THESE DOGS ARE NOT MAKING UP FOR THIS #PrimeDay
— Jeff Bakalar (@jeffbakalar) July 16, 2018
While the glitch was annoying to consumers, it had significant consequences for the company too. According to CNBC, Amazon stock — which hit an all-time high in the lead-up to the sale — fell almost immediately. It wasn’t a dramatic fall, but on a day when the business should be making the most gains of the year, it’s not a good look for Amazon execs.
— Nico (@Nicoalea) July 16, 2018
About an hour after the glitch was first reported (and two hours after the start of the sale), Amazon’s official Twitter account tweeted to assure the public that everything was fine money-wise and they were working quickly to fix the problem. They were also clearly trying to calm down frantic shoppers who might be panicking about getting their deals.
— Amazon.com (@amazon) July 16, 2018
According to a website that monitors web performance, the glitch was fully resolved by 10 p.m. ET and people were back to snatching as many discounted Alexas as their shopping carts could hold.
And it’s not over yet. You still have until 12 a.m. ET to get those incredible Prime Day deals. Plus check out some hot tricks to make the most of it.