American Apparel just got even more confusing

A lot is changing for American Apparel. First, the brand eliminated nipples from their advertising, and now Dov Charney, the former CEO, has received a gag order of sorts from a judge that forbids him from slamming the company. But now, American Apparel will only be aiming its casual separates at three distinct women: the “young girl;” the “classic girl;” and the “party girl.”

But who are these girls? What makes them tick? Who are they listening to right now? What is their idea of a One True Pairing? Well, the long and short of it is we don’t know. Instead, the young girl is being described as a “16 year old texting her friends about the day at school,” while the classic girl is “a 25-year-old professional e-mailing mom to brag about her new apartment.” As for the party girl, she’s basically one of the first two, except in “nighttime mode.”

So, we decided to look at some of American Apparel’s brand-new offerings, in an attempt to decode this new direction. Let’s begin.

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American Apparel just got even more confusing

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  American Apparel's New Image

  We guess this is the young girl. Like, Lolita, possibly? American Apparel

• American Apparel's New Image

  Ah, the party girl is here. This would be "nighttime mode" in the late 1970s. American Apparel

• American Apparel's New Image

  Hm, could this be the classic girl? "Hey mom, just writing to say hi! What's new with me? I'm just really into sending e-mails in white bodysuits these days. xoxo!" American Apparel

• American Apparel's New Image

  The party girl loves prints. She likes to let the animal inside come out to play. That is, when she isn't e-mailing or texting. American Apparel

• American Apparel's New Image

  This could be anyone in the world. American Apparel

• American Apparel's New Image

  Sadly there isn't a "cult girl" label, because this definitely would fit. So, classic girl? We don't know. American Apparel

• American Apparel's New Image

  "Hi mom, it's me again, classic girl. I've really upped my sending e-mails wardrobe with a sheer black robe."American Apparel

• American Apparel's New Image

  "Hey girls, party girl here! I've had a long day of sending e-mails to my mother. I just want to let loose and party in vintage wallpaper." American Apparel

• American Apparel's New Image

  "I wish I could still be a young girl! But I'm a classic girl, now! I'm going to dress in a shade that's comparable to my skin tone so I look fresh from the womb!" American Apparel

• American Apparel's New Image

  "I'm a young girl and am obliged to show my bellybutton." American Apparel

• American Apparel's New Image

  "I'm a young girl, so I want to look like Kendall Jenner."American Apparel

• American Apparel's New Image

  "Classic girl, classic denim vest. I wear boring outfits because I'm too busy e-mailing my mom." American Apparel

• American Apparel's New Image

  "I'm a young girl who likes to party. You can tell because my top is shiny." American Apparel

• American Apparel's New Image

  "No, mom, I don't look like an extra from Dazed and Confused! Don't make me stop e-mailing you!!!!"American Apparel

• American Apparel's New Image

  "Wow, American Apparel really gets my classic girl vibe. Classic girls love 70s-inspired jumpsuits."American Apparel

• American Apparel's New Image

  "Mom! It's been mere moments since I sent you an e-mail, but I wanted to let you know that I am typing wearing a new robe. I've gone for solids! You'd be so proud of me." American Apparel

• American Apparel's New Image

  "I'm classic, I'm young and I love to party. What is art?" American Apparel