Ask any female if it’s expensive to be a woman and she will undoubtedly answer with a resounding ‘yes.’ From pricey undergarments to menstrual products to the dreaded pink tax on items like razors and deodorant, being a woman is expensive, and that just covers the parts of our bodies that are typically covered by clothes.
If you feel like your wallet grows disconcertingly lighter every time you leave the makeup aisle, you’re not imagining things. A new study looked at the buying habits of 3,000 women to determine how much money is spent on our faces alone and the number is staggering.
The U.S. company Skin Store found that on average, women will spend approximately $300,000 on makeup in their life time. In case you think we made a mistake by adding a few zeroes, let us repeat that number again.
Women on average spend $300,000 on makeup in their lifetime.
Three. Hundred. Thousand. Dollars.
Buzzfeed has reported a break-down of the numbers, which display varied results depending on which state a woman lives in. Montana spends the least on makeup, averaging $3.50 per day, with Utah ($4.50) and Colorado ($5) a close second and third. New York, Connecticut and West Virginia are at the top end with an average $11 spent on makeup daily.
Not surprisingly, Alaska and its cold climate comes in with the highest average spent on moisturizer at $47 a jar. South Carolina is big on foundation, with woman spending $45 minimum per purchase. If you’re looking for a state that loves their lipstick, women in Delaware spend $30 on average when they buy products for their pout.
The study also looked at the amount of time women spend on makeup application. The average was seven minutes, with women in New York spending 21 minutes on their faces and women in California keeping things speedy with only three minutes in the makeup chair every morning.
The study also found that women use an average of 16 products in the a.m., which as we now know can really add up. This routine includes face wash, toner, serum, eye cream, moisturizer, toner, primer, concealer, foundation, bronzer, blusher, eye shadow, eye liner, mascara, eyebrow product, highlighter and lipstick.
Okay, maybe $300,000 does make sense.