Amy Schumer is continuing to surprise us in the best way possible. The multi-talented entertainer went from comedian, to actor, to author, to activist, and now she’s adding clothing designer to her ever-growing resume. Schumer and celebrity stylist Leesa Evans announced this week that they’re launching Le Cloud, a ready-to-wear affordable fashion line with inclusive sizing from XS to XXL, with plans to add Size 40 options as soon as possible. Maybe this is the Rihanna effect, but we are loving the new wave of inclusive celeb fashion lines.
Schumer and Evans made the announcement in an interview with Women’s Wear Daily, where Schumer described the line as one for ‘real’ women. “My instinct is to be authentic and to empower women of all ages and sizes to do the same. We are making beautiful, comfortable and wearable clothing that is accessible to real women. A Le Cloud customer will feel confident and powerful when wearing these pieces. We take our product seriously, but not ourselves,” says Schumer.
The first edition of Le Cloud, which was named for feeling light as a cloud, features 23 pieces, including tops, pants, skirts, jumpsuits, and jackets. Colours include navy, camel, hunter charcoal and black, with the fabric list featuring crepe, French terry, satin and scuba. Prices start at $38 USD (C$50) and go up to $238 USD (C$316), but as Schumer notes, “…it’s a fucking cashmere coat so ya know.” Fair point.
Speaking to WWD, Schumer said that she and Evans met during the filming of Trainwreck and credits Evans as the first stylist to make Schumer feel like she didn’t need to change her body to find clothes that worked and felt good.
“She [Evans] taught me about proportions, and she taught me that I could feel comfortable in something other than sweatpants. The tools that she gave me for feeling comfortable and feeling that I could reach my full potential, and I was more worthy to be out in the world in an outfit. I wanted to pass that on to every woman. That is my truest, deepest reason I wanted to do this. And wanting it to be affordable and comfortable and look great,” said Schumer.
In keeping with Schumer’s new role as an activist, the women have committed to donating 30 per cent of the net proceeds from Le Cloud to Stylefund, a charity that uses clothing to help build the confidence of women who are reentering the workforce, have been in the military or were recently incarcerated.
Schumer, who is expecting her first child in the new year, says that Le Cloud doesn’t include maternity pieces, but still works for her changing body. “Our whole philosophy and what Leesa taught me, as a woman, if you’re uncomfortable or insecure about any part of your outfit, if you’re tugging on that shirt to keep it down, or making sure it’s not too low cut, then you’re not able to really live to your full potential. Leesa always makes sure it’s the person that you notice. While these clothes are beautiful and we’re so proud of them, we think that people will really notice the woman wearing them. That’s something that we really keep in mind,” Schumer said.
In their effort to make the line affordable and wearable for women of all different sizes, Schumer says they plan on using friends, including teachers, waitresses and nurses, to model Le Cloud.
Set to be released on December 13, the first line will be available at Saks Off 5th, not Saks 5th, as Schumer emphasized on her Instagram page, joking that they will be “…using the skin of children to make the material for our ponchos.” Is that dry clean only?