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Have you ever wondered what would happen if you wore the same outfit to work every single day?

If you’re Australian TV anchor Karl Stefanovic, apparently nothing. The high-profile TV presenter wore the same suit everyday for a year as part of a social experiment (and it was a cheap Burberry knock-off, at that). And even though his duplicate outfit was broadcast to the Australian masses everyday, he received no complaints, questions or criticisms — not after one day, not after one year. Not even other media outlets or fashion experts caught on.

“No one has noticed; no one gives a shit,” he told Fairfax media.

It’s too bad we can’t say the same for his co-host, Lisa Wilkinson, who actually help spark the idea behind the experiment.

While Stefanovic sat in studio day after day in the same suit, she was the one being subjected to scrutiny by the fashion police. Wilkinson actually noted in a 2013 lecture that she received negative comments about about her style (and not things like, you know, her reporting or journalistic ability) almost daily. That’s why Stefanovic set out to prove, once and for all, that female anchors everywhere were being unfairly targeted.

“Women are judged much more harshly and keenly for what they do, what they say and what they wear,” Stefanovic said. “I’m judged on my interviews, my appalling sense of humour – on how I do my job, basically.”

And if that’s really the case, maybe it’s the viewers who need to class up their style. Check out the video above.