Looks like French’s ketchup may have finally met its match.
The company recently rose to Canadian fame by sourcing its tomatoes from Leamington, Ont. after its rival, Heinz, pulled out of the region. But now another food giant is entering the red and gooey fray to say that its ketchup is even more Canadian than French’s.
Introducing Primo’s “100% Canadian” ketchup. The company claims its made entirely of Canadian tomatoes (also from Leamington), Canadian labour, Canadian packaging and is also owned by Canadians. That actually sets it apart from French’s, which is a U.S. company (it also bottles its product in Ohio).
“Every bottle of Primo Tomato Ketchup is packed right here in Canada using only 100 per cent Canadian farm grown tomatoes,” a sell sheet for Primo’s new product says. “Directly supports Canadian Farmers, Canadian Producers & the Canadian Economy.”
The ketchup wars began when Heinz decided to move its operations from Leamington, Ont. to a plant south of the border. The decision affected almost 1,000 jobs in the community. So naturally, when French’s announced that it would be moving in to pick up the slack, it won the patriotic hearts of Canadians everywhere. Soon, French’s ketchup found itself inside Canadian A&W restaurants and Queen’s Park in Ontario. When Loblaws threatened to remove the product from its shelves, Canadians even came out in droves to defend it.
But all that fanfare seemed to overshadow Primo, which also pondered creating a ketchup product after Heinz’s big move.
In any case, they’re certainly on the map now. Which means we’re likely to really start seeing some red in the future of Canada’s ketchup wars.
If you’re wondering how French’s ketchup compares to Heinz, you can watch our taste test below!