When you think of an Apple store, you probably think of a distinct odor in the air, long lines and teens taking group selfies on webcams. You probably don’t think it’s a place where you can get fashion tips.
But that’s where you’re wrong.
9to5Mac reports that “retails employees will be trained to provide personal fashion and styling advice to customers.” This is in anticipation of its latest smart watch offering, which includes a rose gold option that will cost more than $13,000.
The report is full of information supplied by staffers who have been briefed on the upcoming changes. These changes include watch-buying personas crafted by the company, like Lee, who “considers himself a trendy guy and is looking for something that will look great while he’s working and when he’s out with friends.” Another persona, Susana, “hasn’t worn a watch in a long time, so she doesn’t know what to choose. She’s on a budget, but she’s also willing to splurge to get something that will suit her best.”
So, Apple is certainly covering its bases.
But how exactly will the average Apple Genius and sales person transform into an in-the-know stylist? By using these persona models, staff will be able to classify a consumer based on the way they look. If they look like a trendy waiter from some boite in a bustling metropolis, they’ll know exactly what to suggest. It’s the same for any bewildered timepiece-free young person, too. Apple’s got you covered.
It’s a well thought out strategy, too. Because Apple has reportedly anticipated the things you will say. On versatility, the expectation is that a customer will marvel, wondering, “Wow, there’s so many options for straps.” As for functionality, Apple believes you’re likely to comment, “I love that I just have to raise my wrist to have the display turn on.” And for style? Well, it’s anticipated that you’ll think, “I love how it will coordinate with many of my outfits.”
We can’t wait for our personal consultation with an iStylist!