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Apples are culturally significant. We’re told that an apple a day keeps the doctor away, and, if this were, say, 1952, we might offer one to our teacher on the first day of school. Meanwhile, the apple cider vinegar as holistic cure-all movement continues to persist, Apple’s iPhone is one of the most widely used smartphones, and Johnny Appleseed is one of those quintessential folk heroes that parents will always tell their kids about.

But there’s a new apple in town, and it’s called the “apple zone.” And it’s on your face. You see, Laneige, a South Korean skincare company, coined the term, because it designed face masks that target the apples of your cheeks and under-eyes specifically. They’re called White Plus Renew Eye Serum Apple Zone Masks ($64 at Amazon).

Laneige

 

And there are others. DHC, from Japan, has also developed targeted masks that treat those specific areas, while fellow Korean beauty company Mizon has a mask of its own. Each product offers a concentrated amount of formula (featuring hyaluronic acid, of course) that promises to whiten and brighten, and encourage elasticity, in the area, leading to less sagging and less, um, pronounced dark circles.

While you can get these products in Canada, there are ways to help soothe and prevent those dark circles under your eyes without committing to a new Korean beauty regimen.

Try these practical tips first:

Avoid blood pooling. Your dark circles could be caused by a vascular problem, which means your circulation may be slower than normal. Try adding more pillows beneath your head at night to prop yourself up. This will prevent blood from pooling under your eyes, and when you wake up, apply a cold compress to constrict veins. Wake up to an eye cream that contains caffeine, if a cold compress isn’t for you.

planes

Kill your congestion. It can and does often lead to dark circles. Try relieving the pressure with a neti pot or a nasal spray.

neti-pot

It’s important to take care of this area of your face now, because it is the first area of your face to give up. Cheeks drop, and fine lines and dark circles take over. It’s an inevitability, sure, but you can delay the inevitable if you just own your zone.