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As far as anyone should be concerned Ashley Graham is the real deal. The super model has graced the covers of Vogue, Harper’s Bazaar, Glamour and more. She’s walked international runways, taken social media by storm and launched several successful fashion campaigns. And don’t even get us started on her interviews, which are candid, memorable and well thought-out.

So her newest gig as the face of Revlon should come as no surprise, right? Except, as Graham herself points out, the contract is kind of a revolutionary one. And it’s all because, for the very first time in recent beauty-brand history, someone has finally hired a plus-sized model to model its products.

#LiveBoldly

A post shared by A S H L E Y G R A H A M (@theashleygraham) on

“Historically, curvy girls are not given beauty contacts. It’s kind of groundbreaking, because in my generation of models, this hasn’t happened yet. This is one of those moments where I’m over the moon, I cried a little.” Graham told WWD in one of those aforementioned candid interviews. “You’ve been slowly seeing [curvy] models pop up in makeup campaigns, but you haven’t heard of any actually signing contracts, and I think it’s because [companies] just want to get their feet wet. It’s like, ‘Hmmm, let’s try this bold curvy thing now and see if it’s real or see if it’s a trend. The average American woman is a size 14 and if you ask me, lipstick does not have a size.”

Hear, hear. And while we’re at it, neither do eye-shadows, concealers, highlighters or contours. So if this is groundbreaking, we can get behind it.

Of course Graham is just one of several new faces for Revlon. The company recently launched a diverse “Live Boldly” campaign that includes the likes of models Adwoa Aboah, Imaan Hammam, Raquel Zimmermann and Wonder Woman star Gal Gadot. In a release Revlon’s chief creative officer, Linda Wells, said the campaign is more than just a thought-out or targeted promotion of products; it’s all a larger part of the current female empowerment movement.  “There isn’t a male gaze, there isn’t a male presence in any of this — this is a women’s moment,” she said.

Now let’s just hope this movement continues and carries over into an everyday thing, shall we?