While some swimwear brands are taking heat for the lack of diversity in their ad campaigns, others are choosing to celebrate women of all shapes and colours, and it couldn’t be more refreshing.
Enter Ashley Graham, who is starring alongside the woman that made her, her gorgeous mama, Linda, in a new campaign collab with Swimsuits For All. The hyper colourful and ultra sexy one- and two-piece suits are a part of the brand’s Resort 2018 collection, and if these promo photos and video are any indication, moms and daughters everywhere are going to want to pick up a few key pieces and book a getaway somewhere tropical ASAP. Early Mother’s Day present, anyone?
Just look at how adorable these two are! This has #momdaughtergoals written all over it:
The 59-second promo video is worth watching, too. In it, Ashley and Linda are seen galavanting around the desert wearing awesome swimsuits and coverups. But the best part is Linda’s voice over in the clip where she expresses her love and admiration for Ashley.
“Dear Ashley, before you were a model, an icon, a personality, you were my little girl. I raised you to be confident, courageous, fearless, and I am so proud of the woman you are today,” Linda says in the vid.
The whole thing is lovely and heartwarming and will give you all the feels.
When the idea to work with her mom on a shoot came about, Ashley jumped at the opportunity. “I was like, ‘That is such a good idea, don’t even ask her — I’m going to tell her! She has no choice!’” the star told Vogue.
But Linda explains that she was a bit nervous leading up to the big day. Heck, who wouldn’t get a bit of stage fright before a bikini photoshoot!?
“I had never put on a string bikini. Ever,” Linda also told Vogue.
But she explained that having Ashley on set made her feel all the more confident. “It was so comforting having her there, making me feel comfortable—it’s funny how the tables have turned.”
This mom-daughter duo campaign is the best we’ve seen so far in 2018. The ball’s in your court, Cindy and Kaia.